Admar Product Video

Company: Custom Equipment, Inc, Admar

Software: Premier Pro, After Effects

Challenge: Assist Custom Equipment’s customer, Admar, in the creation a video promoting Hy-Brid Lifts PS-1930 to their customers. This was part of Admar’s virtual sales and marketing strategy during COVID.

Resolution: I followed recommendations from Admar’s media team to maintain the look of similar videos on their website. I filmed our sales representative doing a walkthrough of the product with cut scenes, that were filmed earlier, of specific features.

This video was a good opportunity to show Admar’s customers (Construction project planners in the Buffalo and upstate New York area) how the new PS-1930 could benefit their multi-story projects.

Additionally, by offering to film and edit the video, we showed our willingness to go the extra mile and assist their team in different and unexpected ways.