Hy-Brid Lifts Van Wrap

Company: Custom Equipment, Inc

Software: Adobe Illustrator, Photoshop

Challenge: Sales team members for Hy-Brid Lifts traveled with demo units in vans to sell products to rental companies. The goal was to use company vans as additional sale tools.

Resolution: Showing the products in use on a construction site added credibility to the products durability. I used design characteristics consistent with those typically seen within the construction industry like bold typography and gritty texture to further enhance the “Rental Tough” mind set.