Soft Touch Lamp Packaging

Company: AmerTac, Inc.

Software: Adobe Illustrator, Photoshop, InDesign

Challenge: Using AmerTac’s existing packaging design standards for its Westek brand, create packaging for a series of animal themed silicone touch lamps that stand out from competitive products while maintaining Westek’s visual brand.

Resolution: The standard blue colors in Westek packaging were changed to colors inspired by dusk. The vibrant colors helped differentiate the packaging from competitors who used darker tones and grays. Graphics, texts and images were used to highlight the features and benefits of the product in a fun and easy-to-understand way.

Mockups made in Adobe Dimension