American Tack & Hardware Rebrand
AmerTac, Inc. a corporation responsible for the brands Westek and Amerelle, decided to revert back to it’s original name American Tack & Hardware. In addition to changing the name, the decision was made to update the visual brand to something modern and responsive…
About the Logo
The American Tack & Hardware logo consists of a monogram logo mark that plays on the origin of the company as a tack manufacturer. The logo can be used a simple icon, as a full logo for official introductions or in a variety of formats thanks to it’s square ratio and responsive characteristics.
Font Choices
Fonts were selected because suited the historical aesthetic of the visual brand I was trying achieve. In addition to the logos, these fonts are used as headers and to callout prominent information on the website and publications.
Color Choices
The chosen colors are inspired by American red, white and blue with a subtle sophistication that complements the historical aesthetic.
Logo and Branding Guideline
